About Us

Get to know Stiffie

Bryan Woodring, the visionary behind Stiffie Brand, embarked on a journey rooted in passion and necessity. With a background in motocross and a tenure as parts and accessories manager at Kawasaki of Simi Valley in the late 1980s to early 1990s, Bryan witnessed firsthand the frustrations of customers unable to find registration numbers that complemented their jet skis.

Driven by a commitment to excellence, Bryan conceived the idea of crafting registration decals that not only met regulatory standards but also exuded style and quality. Drawing inspiration from the vibrant designs adorning motocross helmets, he birthed Stiffie - a brand that revolutionized the industry with its distinctive, multi-colored decals.

In 1992, Stiffie Decals made their debut, instantly captivating distributors, dealers, and end users with their eye-catching aesthetics and superior craftsmanship. Over three decades and countless color variations later, Stiffie remains the epitome of choice and style in marine vessel registration decals.

The origin of the name "Stiffie" is as unique as the brand itself. Rooted in the vernacular of the time, the term resonated with the youthful spirit of the era. For Bryan, it encapsulated the essence of his brand - bold, memorable, and undeniably fun.

Stiffie's early success paved the way for continuous innovation. The introduction of iconic styles like "Hardline," followed by best-sellers such as "Whipline" and "Techtron," solidified Stiffie's position as an industry leader. Each decal, proudly crafted in the USA, boasts unparalleled durability, resistance to fuel, fading, and scratches, and meticulous attention to detail.

With a commitment to meeting customer needs and exceeding expectations, Stiffie remains at the forefront of the industry. The introduction of semi-custom registration decals and upcoming styles for the summer riding and racing season herald a new chapter in Stiffie's storied legacy.

Experience the Stiffie difference - where style meets substance, and innovation knows no bounds.

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