About Us

We should get this clear from the beginning. We are not powersports enthusiasts making products for enthusiasts. That would be considered an insult to our brand and to you. Riding on land or water is a lifestyle, not just an enthusiasm. Everyone involved in STIFFIE BRAND from the founder on down to the shipping guys ride, race, and live this world. Motocross, Street, ATV, UTV, BMX, Mountain Biking, Personal Watercraft, Boating, Wakeboarding, Sur­fing, Skateboarding, Snowboarding, Sport Fishing - we do it and have done it all. Our company goals and objectives can be traced from that bloodline. STIFFIE was formed way back in 1992. We have stayed in the game all of these years because we can identify with you and your needs.


As most of you, when you fi­nd something you are excited about you dive into it. Way back before this all started, we discovered that there were very few companies offering products for the personal watercraft and boating market that were as cool as what was available to the Moto industry. If we wanted cool swag, edgy gear, or kick ass designs we were on our own. That is when STIFFIE became an idea and subsequently the company that it is today. From the beginning it was made clear that we were not here to follow anyone’s rule. This company was born out of necessity and a desire to produce not only a better product, but one you can identify with. Form, function, quality, and style is STIFFIE BRAND. We do it by leading the way.


All these years later we started to look at this company and tried to ­figure out what our next dynamic thing would be. We believe our 2013 product line up will be viewed as the ReBirth of STIFFIE and our brand. Moving forward, the STIFFIE company image and product line will reflect our renewed commitment to the philosophies of old. It is time to push limits again. It is time to innovate. It is time to produce fresh design ideas and cutting edge products. Look for our passion and vigorous commitment to following our own lead in 2013 and beyond.